Services Marketing and Management provides an indepth consideration of howservices are conceptualized designed and managed creating the basis for aclear underst... » 

Services Marketing and Management provides an indepth consideration of howservices are conceptualized designed and managed creating the basis for aclear understanding of the multidimensional aspects of services.Unlike many textbooks on services marketing this book puts services managementand delivery in context. Firstly it explores the effect of organizationalstructures management styles internal marketing and management competencieson service management decision making and implementation. Secondly ServicesMarketing and Management considers detailed examples of notforprofit and forprofit service organizations and service delivery.Finally this text addresses contemporary issues for services managers andspeculates on some of the challenges for the future of services marketing.This textbook is designed for postgraduate and MBA students of servicesmanagement and services marketing courses as well as undergraduates. «