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Brand Leadership
Brand Leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest compan... »
 
 
 
 
 

Just The Facts101 E-Study Guide For
Just The Facts101 E-Study Guide For
Cengage Advantage Books »
 
 
 
 
 

Liderazgo de Marca
Liderazgo de Marca
 »
 
 
 
 
 

Spanning Silos
Spanning Silos
The New Cmo Imperative »
 
 
 
 
 

Spanning Silos
Spanning Silos
the New CMO Imperitive; Library Edition »
 
 
 
 
 

Building Strong Brands
Building Strong Brands
Building Strong Brands »
 
 
 
 
 

Spanning Silos
Spanning Silos
the new CMO imperative; Library Edition »
 
 
 
 
 

Brand Portfolio Strategy
Brand Portfolio Strategy
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
 
 
 
 
 

The Bereavement Ministry Program
The Bereavement Ministry Program
A Comprehensive Guide For Churches »