Examining the crucial role of innovation and entrepreneurship in achievinggrowth and ongoing success in the small business sector this book carefullyexamines th... » 

Examining the crucial role of innovation and entrepreneurship in achievinggrowth and ongoing success in the small business sector this book carefullyexamines the processes by which small businesses identify new opportunitiesevolve appropriate marketing strategies develop new products and services andsuccessfully launch these into the market.The text Includes a dedicated chapter on social entrepreneurship and family firms Explores issues of Ethics and Corporate Social Responsibility Packed with supporting real world case studies including Apples iPodFacebook Starbucks and YouTube to illustrate how entrepreneurial firmssucceed. Learning features including learning aims summaries points for discussionand further reading. Companion website with instructors manual and PowerPoint slides and accessto fulltext journal articles for students. «