Entrepreneurial Management In Small Firms
Examining the crucial role of innovation and entrepreneurship in achievinggrowth and ongoing success in the small business sector this book carefullyexamines... »

Boomer Marketing
Selling to a Recession Resistant Market »

Public Sector Management
Mission Impossible? »

Just The Facts101 E-Study Guide For
Cengage Advantage Books »

Entreprenerial Marketing
It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to exa... »

New Marketing Strategies
Evolving Flexible Processes To Fit Market Circumstance »

Public Sector Reformation
Values-Driven Solutions To Fiscal Constraint »

Entrepreneurial Marketing
Competing By Challenging Conventions »

Strategy For Sustainable Competitive Advantage
Surviving Declining Demand and China's Global Development »

Knowledge-Based Marketing
The 21St Century Competitive Edge »