22 Immutable Laws Of Marketing

This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 l... » 

This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace. «