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Boeken
Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
