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Differentiate or Die Differentiation is not branding, but the essence of what branding is »
22 Immutable Laws Of Marketing This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
Big Brands Big Trouble Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »