Positioning
Wie Produkte und Unternehmen in gesättigten Märkten überleben »

The Fall And The Rise Of Pr
Publicity first, advertising second: This is the provocative message... »

The Research Funding Guid
Getting It, Managing It And Renewing It »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

Focus
The Future of Your Company Depends on It »

The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival
Discover the Natural Laws of Product Innovation and Business Survival »

The Research Funding Guid
Getting it, Managing it, and Renewing it »

Positioning
The Battle for Your Mind »

The 22 Immutable Laws Of Branding
This marketing classic has been expanded to include new commentary, new... »

The Fall Of Advertising And The Rise Of Pr
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »