Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie »

Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »

The Power Of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right »

Positioning
The Battle for Your Mind »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

In Search of the Obvious
The Antidote For Today'S Marketing Mess »

Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »

The Handbook of Municipal Bonds
The Handbook of Municipal Bonds »

A Genie's Wisdom
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »

Trout on Strategy
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