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A Genie's Wisdom
A Genie's Wisdom
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »
 
 
 
 
 

Positioning
Positioning
Wie Produkte und Unternehmen in gesättigten Märkten überleben »
 
 
 
 
 

Marketing Warfare
Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marke... »
 
 
 
 
 

Leader To Leader (ltl)
Leader To Leader (ltl)
Summer 2011 »
 
 
 
 
 

Differentiate or Die
Differentiate or Die
Differentiation is not branding, but the essence of what branding is »
 
 
 
 
 

Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »
 
 
 
 
 

Der Geist und das Greenhorn
Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie »
 
 
 
 
 

Big Brands Big Trouble
Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
 
 
 
 
 

22 Immutable Laws Of Marketing
22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
 
 
 
 
 

Jack Trout On Strategy
Jack Trout On Strategy
Capturing Mindshare, Conquering Markets »