Boeklezers.nl is een netwerk voor sociaal lezen. Wij helpen lezers nieuwe boeken en schrijvers ontdekken, en brengen lezers met elkaar en schrijvers in contact. Meer lezen »
A Genie's Wisdom This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »
Positioning Wie Produkte und Unternehmen in gesättigten Märkten überleben »
Marketing Warfare You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marke... »
Big Brands Big Trouble Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
22 Immutable Laws Of Marketing This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »