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Boeken
Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
Ideeënbus
