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E-Study Guide for
E-Study Guide for
Strategic Market Management by David A. Aaker, ISBN 9780470317242 »
 
 
 
 
 

Brand Leadership
Brand Leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest compan... »
 
 
 
 
 

E-Study Guide for
E-Study Guide for
Marketing Research by David A. Aaker, ISBN 9780470317259 »
 
 
 
 
 

Liderazgo de Marca
Liderazgo de Marca
 »
 
 
 
 
 

Building Strong Brands
Building Strong Brands
Building Strong Brands »
 
 
 
 
 

Brand Portfolio Strategy
Brand Portfolio Strategy
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
 
 
 
 
 

Just The Facts101 E-Study Guide For
Just The Facts101 E-Study Guide For
Cengage Advantage Books »
 
 
 
 
 

The Bereavement Ministry Program
The Bereavement Ministry Program
A Comprehensive Guide For Churches »
 
 
 
 
 

Spanning Silos
Spanning Silos
The New Cmo Imperative »