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Praise for the First Edition of The New CFO Financial Leadership Manual SteveBragg has done it again This manual shows what a CFO needs to do to truly addvalue. It should be mandatory reading for all CFOs who want to play a strategicrole in their organizations. Janice M. RoehlAnderson Partner DeloitteConsulting LLP This timely guide will help CFOs master the right thinking andmanagement skills. An effective tool for navigating todays corporate financialwaters. Clint Davies Principal Berry Dunn McNeil Parker An excellentreference book and good reading besides. This book is a howto for new andexperienced CFOs. It is one place for new CFOs to get information on how tostart in their job as well as functioning as a continuing reference on manyissuessuch as personnel accounting and reporting banking credit taxesand so on. Gail W. Sevier CPA MemberManager of Marrs Sevier Company LLCWhat are my specific responsibilities? How do I increase the companys returnon assets? How can todays CFOs make crucial decisions in todays increasinglycompetitive fastpaced and volatile environment? The answers are found in theSecond Edition of The New CFO Financial Leadership Manual. This thoroughguidebook is essential reading for the CFO requiring an overview of strategiesmeasurement and control systems financial analysis tools funding sources andmanagement improvement tips. Filled with pragmatic insights proactivestrategies and best practices The New CFO Financial Leadership Manual SecondEdition is destined to become every CFOs essential desktop companion. «
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