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Business Contact Manager (BCM) is a free Outlook add-on that helps small businesses keep track of customers, coordinate projects, and implement sales and marketing initiatives; it is less robust but more affordable than Dynamics, Microsoft's full-scale customer relationship management (CRM) solutionOur book shows BCM users how to get up to speed on the basics, see what BCM has in common with other CRM solutions (such as ACT!, Goldmine, and Salesforce.com), and get the most out of BCM in real-world situationsCovers the many long-awaited new features of BCM 3, including the ability to customize fields, share data among multiple users, and synchronize laptop data with a master database, as well as BCM 3's integration with the new Office Live online subscription service «
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