<strong>Media Events in a Global Age</strong> provides an authoritative and innovative overview of an well-established but still fast-developing field within me... » 

Media Events in a Global Age provides an authoritative and innovative overview of an well-established but still fast-developing field within media and cultural research: media events. The essays have been organised around the developing themes - both conceptual and empirical - in this expanding field, and taken together they will give readers a view of the 'state of the art' debates in this increasingly high-profile area of media and cultural research. The collection is international in both its scope and scholarship, including well-known scholars from Europe, North America and Asia, as appropriate for a phenomenon that nowadays can only be understood on a 'global level'.We live in an age where the media is intensely global and profoundly changed by digitalization. Not only do many media events have audiences who access them online, but additionally digital media flows are generating new ways in which media events can emerge. In times of increasingly differentiated media technologies and fragmented media landscapes, the eventization of the media is increasingly important for the marketing and everyday appreciation of popular media texts. The essays in this collection are organised into six thematically linked sections: Media Events Rethought; The History and Future of the Media Event; Media Events in the Frame of Contemporary Social and Cultural Media Theory; Media Events and Everyday Identities; Media Events and Global Politics; Media Events and Cultural Contexts; Events covered include Celebrity Big Brother, 9/11, the Iraq war and World Youth Day 2005 to give readers an understanding of the major debates in this increasingly high-profile area of media and cultural research. «