Most managers have recently moved from being in a sellers market to competingin a buyers marketconsequently needing to change their ways of operating. Howto Pro... » 

Most managers have recently moved from being in a sellers market to competingin a buyers marketconsequently needing to change their ways of operating. Howto Profitably Delight Your Customers looks at the key elements necessary forsuccess in a buyers market.Mather explains how buyer loyalty can be gained by not simply satisfyingcustomers but by exceeding their expectations in fact delighting them.Emphasis is placed upon the steps that product designers must take to designnew products that can be quickly and easily customized to suit the latestcustomer needs. Coverage also focuses on the importance of implementing relatedchanges in sales and marketing to help a company thrive in an increasinglycompetitive marketFeatures «