Globalization has fundamentally changed the game of business. Strategicframeworks developed for the analysis of purely domestic business necessarilyfall short i... » 

Globalization has fundamentally changed the game of business. Strategicframeworks developed for the analysis of purely domestic business necessarilyfall short in the international business context. Managers and businessstudents require new approaches to understand and cope with these farreachingchanges. We must learn to think globally in order to succeed. GlobalCompetitive Strategy shows how we can do this by providing a unique set ofstrategic tools for international business. Such tools include the staranalysis that allows strategy makers to integrate geographic information withmarket information about the global business environment. Also introduced isthe global value connection that shows managers how to account for the gainsfrom trade and the costs of trade. Aimed at MBA students taking courses ininternational strategy consultants and practising managers with responsibilityfor strategic development this book offers a comprehensive strategic frameworkfor gaining competitive advantage in the global marketplace. «