Creativity in Public Relations

Shows you techniques for stimulating and evaluating ideas and obstacles tocreativity. This title guides the reader through methods of using and managinga range ... » 

Shows you techniques for stimulating and evaluating ideas and obstacles tocreativity. This title guides the reader through methods of using and managinga range of techniques and tips to generate creative ideas as described by thefive Is of the creative process information incubation illuminationintegration and illustration. «