Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right cust... » 

Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategies and tactics to achieve profitable growth in volatile markets. Through in-depth analysis and dozens of illustrative examples, the authors show you how to employ the Routes-to-Market methodology to optimize the productivity of marketing, sales and customer service in your organization. «