A Guide to Preparing CostEffective Press Releases is an instructional approachto writing and effectively using the press release. It offers suggestions andrecom... » 

A Guide to Preparing CostEffective Press Releases is an instructional approachto writing and effectively using the press release. It offers suggestions andrecommendations for creating basic press releases and details how the releasecan extend the life of an ad campaign providing high degree publicity at lowcost.In an age of great emphasis on high performance cost effectivenessmeasurable success and fast results this book explains how a welldevelopedpress release program can super charge an advertising program. RobertLoeffler reviews the basics of press release writing gives several examples ofsuccessful press releases and explains in detail how the reader can set up anongoing press release program to provide a high degree of effective publicityat very low cost. As a major form of communication for businesses public andprivate institutions and the government the press release is a tailormadepromotional tool for both large and small budgets. Loeffler discusses themechanics of writing press releases providing the press release writer with adiagrammed writing approach for clear structurea list of dos and donts toprevent common errorssamples of the most common types of releasesa stepbystepexplanation of release production so as not to overlook important tasks forcompletionsuggestions on how to write related releases such as tradeshow presskitsExperienced inhouse communications and PR writers nonprofit PR staffsgovernment and military public affairs staffs and advertising agency writerswill find Loefflers book a handy reference for polishing press release writingskills. College undergraduate classes in journalism technical writingandbusiness communication will find A Guide to Preparing CostEffective PressReleases a useful tool in learning the fundamentals of press release writing. «