A Genie's Wisdom

This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in the ... » 

This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and more. «