Digital Marketing
The first in a series of books from Wharton's SEI Centre, managed by Professor Jerry Wind, this book focuses on marketing strategies, methods, and cases used... »

Marketing Research and Modeling
Progress And Prospects - A Tribute To Paul E.Green »

Power of Impossible Thinking, The
Transform the Business of Your Life and the Life of Your Business »

New-Product Diffusion Models
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The Network Challenge
Strategy, Profit, and Risk in an Interlinked World »