Strategic Marketing For Non-Profit Organizations
For graduate courses in Nonprofit Marketing and Management. This »

Marketing Management In China
Marketing Management in China »

Lateral Marketing
New Techniques For Finding Breakthrough Ideas »

Principles of Marketing, Student Value Edition Plus New Mymarketinglab with Pearson Etext -- Access Card Package
Student Value Edition »

Good Works
Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line »

Kellogg On Marketing
The Kellogg Marketing Faculty Northwestern University »

Chaotics
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, to... »

Marketing
An Introduction, Student Value Edition »

Marketing Management & Mymarketinglab&inter
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Corporate Social Responsibility
Philip Kotler, bestselling author and world-renowned marketing expert, pairs with a top social marketing consultant, Nancy Lee, to present the definitive soc... »