The Essence Of Consumer Behaviour
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses th... »

100 Great Pr Ideas
from Leading Companies Around the World »

Principles And Practice Of Marketing
Principles and Practice of Marketing »

Consumer Behaviour
Consumer Behaviour »

Essentials Of Marketing Communications
Essentials of Marketing Communications »

Marketing Planning
Strategy, Environment and Context »

Business To Business Marketing Management
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpo... »

Marketing Essentials
Marketing Essentials »

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Packed full of lively debate and funny anecdotes this book covers topics thatstudents will recognize from their marketing course such as key thinkers andconc... »

Essentials Of Marketing
Essentials of Marketing »