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Global Marketing Strategy
Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalizat... »
Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalizat... »
Myths about Doing Business in China
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. ... »
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. ... »
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