Essentials Of Marketing Research [with Cdrom]
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Building Strong Brands
Building Strong Brands »

Brand Leadership
Building Assets in an Information Economy »

Brand Portfolio Strategy
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »

Brand Relevance
Making Competitors Irrelevant »

Marketing Research
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Strategic Market Management
Suitable for business students studying strategy and marketing courses in the UK and Europe and includes European case material. Covering examples, this work... »

Outlines & Highlights For Essentials Of Marketing Research By Kumar, Isbn
047141235x »

Merkenmanagement
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Marketing Research
Marketing Research »