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Its easy to be snobbish about media culture the great merit of RogerSilverstones book is to make the reader understand just how important thatculture is Richard Sennett New York UniversityA remarkable book which argues for a new paradigm for the study of the media Daniel Dayan Centre National de la RechercheA persuasive and sophisticated discussion of the role of the media in modernlife at the threshold of the twentyfirst century Ellen Seiter Universityof CaliforniaA very important book one that moves media theory and argument on at longlast. This is an attempt to get people to think differently about the media not just when they are writing essays but also when they are arguing aboutmedia in everyday life Simon Frith University of StirlingThe centrality of the media all media to human experience from the conductof everyday life to the exercise of power to the creation of culture isinescapable. We live in an intensely mediated world.Yet the academic study of the media has rarely made its own insights accessibleand relevant to those outside its own limited sphere. Indeed it is constantlyunder attack for its lack of rigour apparent failure to address the needs ofindustry and its inability to tell us anything substantive about the world inwhich we live.Written as a manifesto and in order to set a new intellectual agenda Why Studythe Media? argues for the importance of the media in our culture and societyand the consequent necessity of taking the media seriously as an object ofenlightened but rigorous investigation.At once human and humane Why Study the Media? will be welcomed by all those insearch of new ways of thinking about our mediated world. «
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