The Discourse Of Advertising

The Discourse of Advertising explores the language of contemporary advertising.Cook argues that advertisements are always in complex interaction with thetexts a... » 

The Discourse of Advertising explores the language of contemporary advertising.Cook argues that advertisements are always in complex interaction with thetexts around them with music and pictures and with the people who make andexperience them. This second edition addresses contemporary advertising in thecontext of current changes in communication. Advertisements span a range ofmediums from billboards to email and the author sensitively analyses theirsocial functions and effects on the individual. New advertisements includethose for Barnardos and the Royal Navy Philips Wonderbra and Wrigleys andthe book has also been substantially rewritten. This is a comprehensive andinvaluable reference guide to all aspects of the language of advertising. «