Boek
Cashmores controversial study argues that black culture has been convertedinto a commodity usually in the interests of white owned corporations thatblacks have been permitted success within the entertainment industry only onthe condition that they conform to certain stereotypes and that blackentrepreneurs when they rise to the top of corporate entertainment ladderhave tended to act precisely as whites have in similar circumstances.Using detailed studies of the marketing of Motown Michael Jackson and theartist formerly known as Prince Cashmore suggests that inflating thesignificance of this commodified black culture may actually be counterproductive in the struggle for racial justice and that its most significantand pernicious effect may be in signalling the end of racism while keeping theracial hierarchy essentially intact. «
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