Scenario Planning

A strategic management tool that helps companies create their own futures. In this book, readers learn all about powerful scenario planning tools that dramatica... » 

A strategic management tool that helps companies create their own futures. In this book, readers learn all about powerful scenario planning tools that dramatically magnify a manager's ability to zero in on the most important emerging trends and develop sets of likely future scenarios from them. They also learn how to fashion dynamic strategies for taking advantage of whichever future emerges. «