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Coca-Cola is the world's best known brand and the most quintessential product of the USA. This beverage, with no nutritional value but sold variously as a remed... » 

Coca-Cola is the world's best known brand and the most quintessential product of the USA. This beverage, with no nutritional value but sold variously as a remedy, a tonic and for refreshment, has also become a symbol of the globalisation movement. Coca-Cola is the leading soft drink throughout Africa, and as the author tells us, it has achieved this position with an almost messianic fervour. Constance Hays tells the story of how Doug Ivester, then the president of the Coca-Cola company would, when travelling overseas peer into trash cans to find out what people were drinking. «