The practice and study of public relations has grown significantly withinEurope over the past decade yet as a discipline it remains a relativelyunexplored field... » 

The practice and study of public relations has grown significantly withinEurope over the past decade yet as a discipline it remains a relativelyunexplored field. This volume of papers brings together contributions from someof the leading international public relations academics and practitioners whoprovide valuable insights into the theories underpinning current publicrelations thinking and practice and illustrate the diversity of perspectivesthat characterize this evolving area. Key issues discussed include the contribution of public relations to strategic management in organizations the feminization of public relations the function of rhetorical study in our understanding of modern corporatedialogue international perspectives of public relations.A valuable aid to both students and practitioners this fascinating bookchallenges some of the traditional assumptions about public relations practice. «