This third edition prepares entrepreneurs for the rewards and pitfalls of thiscareer choice. It explores a new theme on how to effectively manage a startupcompa... » 

This third edition prepares entrepreneurs for the rewards and pitfalls of thiscareer choice. It explores a new theme on how to effectively manage a startupcompany. Focus on Real Entrepreneurs sections highlight how entrepreneursposition their companies to meet the various marketing financial andtechnological challenges. Management Track sections present key managementissues while following the development of a real company. Entrepreneurs willalso find real situations and examples on which they can practice the broadrange of skills required to start and build a company in todays complex world. «