Magento is the hottest and most powerful e-commerce software around and it has gained massive popularity in a short period. By using Magento's powerful theming ... » 

Magento is the hottest and most powerful e-commerce software around and it has gained massive popularity in a short period. By using Magento's powerful theming engine, you can control the look, content, and functionality, and easily launch a flexible e-commerce web site. However, because of its powerful features, developing Magento themes is easier said than done.

Magento 1.3 Theme Design covers everything you need to build effective, attractive themes for your Magento store. You will learn how the theming system works, how to build your own look on top of the Magento Blank Theme, how to give different looks to different parts of your store, and much more.

We start off by introducing you to Magento and its basic themes and then take you through the benefits of changing your store's theme. We then move on to the actual Magento theme design, where you will learn the basics, such as changing the logo, color scheme, and so on. Next, we take a look at more advance tasks where you will learn theme layouts. You will then prepare a Magento theme from scratch and also take a look at Magento templates and layouts. You will also learn how to promote and improve your Magento store with the use of social media such as Twitter, social bookmarks, and so on and how to define a good print style. Finally, you will learn Magento Theme Deployment in detail.Create a custom theme that gives a unique branded look and feel to your Magento storesEdit an existing Magento theme to satisfy your business needsGive different looks to different parts of your storeTricks and tips for making your Magento theme design easierStyle your store ready for printing by defining a good print layoutShare your Magento theme with others in the community through Magento Connect extensionsEmbed social media tools to promote and improve your Magento storeDeploy your new Magento theme to your storeCreate and use non-default Magento ThemesDiscover the basis of Magento themes: templates, skins, and layout «