Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize.but they inadvertently stifle it, or channel it in... » 

Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize.but they inadvertently stifle it, or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to actively building creativity into the organizational culture, and leveraging that creativity into campaigns that deliver measurable results. «