Guanxi And Business

Guanxi interpersonal relationship is one of the major dynamics of Chinesesociety. It has been a pervasive part of the Chinese business world for thelast few cen... » 

Guanxi interpersonal relationship is one of the major dynamics of Chinesesociety. It has been a pervasive part of the Chinese business world for thelast few centuries. It binds literally millions of Chinese firms into a socialand business web. It is widely recognized to be a key determinant of businessperformance because the lifeblood of the macro economy and micro businessconduct in the society including local firms as well as foreign investors andmarketers inevitably faces guanxi dynamics. No company can go far unless ithas extensive guanxi in this setting. In Chinas new fastpaced businessenvironment guanxi has been more entrenched than ever heavily influencingChinese social behavior and business practice.Despite the current academic and practical interest in guanxi there is nobooklength treatment systematically and vigorously exploring the concept andpractice from the business perspective. This book fills that gap by exploringthe various social economic cultural and business issues relating to thecomplex concept and practice of guanxi. «