Now in a fully revised and updated edition this concise and insightful bookexplores the ways American popular products like movies music televisionprograms fast... » 

Now in a fully revised and updated edition this concise and insightful bookexplores the ways American popular products like movies music televisionprograms fast food sports and even clothing styles have molded and continueto influence modern globalization. Lane Crothers offers a nuanced examinationof both the appeal of American products worldwide and the fear and rejectionthey induce in many people and nations around the world. Concluding with aprojection of the future impact of American popular culture this book makes apowerful argument for its central role in shaping global politics and economicdevelopment. «