Whether youre just beginning an annual giving program or trying to improve anexisting one this is the one book you must have. With Donor Focused Strategiesfor A... » 

Whether youre just beginning an annual giving program or trying to improve anexisting one this is the one book you must have. With Donor Focused Strategiesfor Annual Giving youll take a fresh look at annual giving from the donorsperspective which will enable you to better match donor interests to yourorganizations needs. Most important youll learn how to implement asignificant new modelthe annual integrated development programtodays mostdonorsensitive effective fund raising strategy for the long term. «