Though more and more religious organizations increasingly attempt to usemarketing techniques to improve response little literature exists to explaincrucial conc... » 

Though more and more religious organizations increasingly attempt to usemarketing techniques to improve response little literature exists to explaincrucial concepts terms and strategies. The Concise Encyclopedia of Church andReligious Organization Marketing fills this gap by providing novice marketerswith basic theories and terms in easytounderstand language. This AtoZ reference presents the essential concepts and techniques such as benefits toconstituents target markets market research and advertising all with plainand concise explanations to apply to your situation all aimed to effectivelyincrease the numbers and resources of your faithbased organization. «