This book suggests that business research in the collection analysis andcommunication of evidence will benefit from explicit acceptance of research asargumentat... » 

This book suggests that business research in the collection analysis andcommunication of evidence will benefit from explicit acceptance of research asargumentation. Argumentation is the process of compiling an argument throughselection and organization of the relevant evidence. Recently businessresearch methods books have placed too much emphasis on the scientific methodas brute empiricism using only large sample statistical testing and demandingprediction through retesting old theories. Especially with regard to the studyof human activity there is now much evidence that there is not one specialscientific method. This book argues that all types of empirical data includingstatistics and personal experiences be accepted as data but that it isessential that these observations be explained. This book will provideresearchers and postgraduate business students with a strategy for conductingresearch that encourages thought provides a way of critically perceivingprevious research as well as suggesting a logical structure for communicatingtheir research. «