Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft... » 

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more - building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you'll learn how to:Launch a blog that truly represents the best of your businessCreate a comprehensive, long-term blogging strategyStaff your blogging initiativeIntegrate blogs with other offline and online marketing programsUse your blog to drive customers and prospects to the businessPush up-to-the-minute information to customers via RSSBuild a thriving online community.and learn from what it tells youManage comments (and decide whether to have them)Utilize podcasts, vlogs, microblogging, and other new techniquesGain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web «