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Boeken
Pricing On Purpose
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in bus... »
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in bus... »
Measure What Matters To Customers
Baker's book evolves the rationale for defining the success of a business the same way the customer does. With impeccable logic, he leads the charge for effe... »
Baker's book evolves the rationale for defining the success of a business the same way the customer does. With impeccable logic, he leads the charge for effe... »
Ideeënbus
