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Boeken
Marketing Payback
Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? These are the questions that Mark... »
Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? These are the questions that Mark... »
Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and comm... »
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and comm... »
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