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Pocket Guide To Selling Services And Products This pocket guide explores the world of commercial transactions - selling products and services. It moves through the different stages the salesperson will e... »
Business Finance Using the pictorial style which made The Marketing Plan and Selling Services and Products, this book is a humorous and easy-to-understand guide to the world ... »
The Marketing Plan In Colour Using cartoon illustrations, this book is a guide to producing successful marketing plans. The whole subject is covered, from understanding the marketing pro... »
Understanding Cognition Comprises an introduction to human cognition and focuses on the key topics of perception and attention, individual differences, memory, reading, thinking and... »