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Competitive Strategy
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, an... »
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, an... »
Competitive Advantage
Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or ... »
Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or ... »
