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Marketing Due Diligence The ultimate test of marketing investment is whether it creates value for »
Creating Powerful Brands This book gives the professional and the student a deep understanding of thefunctioning and management of the modern brand and contains powerful analysisof n... »
Marketing Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyon... »
Pocket Guide To Selling Services And Products This pocket guide explores the world of commercial transactions - selling products and services. It moves through the different stages the salesperson will e... »