Introduction To Marketing Plans
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Marketing Plans
How to Prepare Them, How to Use Them »

Marketing Plans
Pays attention to the developments in e-marketing, CRM and planning »

Key Account Management
As with other leading business titles from McDonald this book combinesthoroughly fieldtested knowledge delivered in a carefully developed stepbystep format. ... »

Key Account Plans
The Practitioners Guide To Profitable Planning »

Marketing Planning for Services
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Creating Powerful Brands
Creating Powerful Brands »

Marketing Strategies
New Approaches, New Techniques »

Market Segmentation
How To Do It, How To Profit From It »

Malcolm McDonald on Marketing Planning
Discusses the benefits of rigorous marketing planning and guides you »