Malcolm McDonald

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Malcolm McDonald

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Marketing Plans
Marketing Plans
Pays attention to the developments in e-marketing, CRM and planning »
 
 
 
 
 

Market Segmentation
Market Segmentation
How to Do It, How to Profit from It: How to do it, how to profit from it »
 
 
 
 
 

Marketing Plans That Work
Marketing Plans That Work
Targeting Growth and Profitability »
 
 
 
 
 

Key Account Plans
Key Account Plans
The Practitioners Guide To Profitable Planning »
 
 
 
 
 

The Complete Marketer
The Complete Marketer
60 Essential Concepts for Marketing Excellence »
 
 
 
 
 

Improving Marketing Effectiveness In Digital Age
Improving Marketing Effectiveness In Digital Age
Improving Marketing Effectiveness in the Digital Age »
 
 
 
 
 

The Who's Who Of Leeds United
The Who's Who Of Leeds United
Whos Who of Leeds United »
 
 
 
 
 

The Cambridge Companion to Greek and Roman Theatre
The Cambridge Companion to Greek and Roman Theatre
 »
 
 
 
 
 

Market Segmentation
Market Segmentation
How To Do It, How To Profit From It »
 
 
 
 
 

Key Account Management
Key Account Management
Analysing how key accounts work, this book creates the tools that readers »