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Basic Marketing Management
This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 20... »
This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 20... »
Market Response Models
Emphasises on the basic building blocks of market response modeling: markets, data, and sales drivers. This book splits the design of response models into st... »
Emphasises on the basic building blocks of market response modeling: markets, data, and sales drivers. This book splits the design of response models into st... »
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