Marketing Management: A Customer-Oriented Approach [With Cases In Marketing Management]
A Customer-Oriented Approach [With Cases in Marketing Management] »

Sports Marketing
Competitive Business Strategies For Sports »

Integrated Advertising, Promotion, and Marketing Communications Plus New MyMarketingLab with Pearson Etext -- Access Card Package
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Cases In Marketing Management
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Services Marketing
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in internatio... »

Marketing Management
A Customer-Oriented Approach »

Integrated Advertising, Promotion And Marketing Communications, Student Value Edition
Student Value Edition »

Marketing Management
Text And Cases »

Marketing Management
A Customer-Oriented Approach »