The Discipline of Market Leaders
Shows how a new breed of company is reinventing the rules of competition, dominating its market by choosing one of three values: best total cost, best produc... »

How to Build Customer Confidence
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What''s Your Customer''s Problem?
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What''s the Problem with Customers?
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How to Design a Great Customer Experience
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New Market Leaders
Who's Winning and How in the Battle for Customers »