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Boeken

Trappings of Power, Leadership and Empire
Trappings of Power, Leadership and Empire
Influence, Charisma, Dominance »
 
 
 
 
 

Buyer and Consumer Behaviour
Buyer and Consumer Behaviour
Prestige, Status, Choice »
 
 
 
 
 

Organisational behaviour
Organisational behaviour
Teamwork, Motivation, Success »
 
 
 
 
 

Principles of International Purchasing
Principles of International Purchasing
International Procurement, Shipping, Logistics »
 
 
 
 
 

The Missing Dimension in International Marketing Strategy
The Missing Dimension in International Marketing Strategy
National Branding, Positioning, Competitiveness »
 
 
 
 
 

Fundamentals of Marketing
Fundamentals of Marketing
Marketing Excellence, Branding, Positioning »
 
 
 
 
 

Customs Practice and Documentation
Customs Practice and Documentation
Tariffs, Grey Markets, Smuggling »
 
 
 
 
 

Elements of Marketing
Elements of Marketing
National Banding, Positioning, Value Analysis »
 
 
 
 
 

Marketing Strategy
Marketing Strategy
Competitiveness, Branding, Positioning »
 
 
 
 
 

Marketing Management
Marketing Management
Marketing Perspective, Branding, Positioning »