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Boeken
International Marketing And Relationships
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text ref... »
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text ref... »
Creating Organizational Advantage
Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book disc... »
Examines the tremendous difficulties organizations encounter when implementing strategies driven by a customer focus or marketing orientation. This book disc... »
The Cim Handbook Of Strategic Marketing
A reference source to guide effective marketing practice. The strategic dimensions of marketing management are emphasised along with the importance of matchi... »
A reference source to guide effective marketing practice. The strategic dimensions of marketing management are emphasised along with the importance of matchi... »
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