New Asian Emperors
Southeast Asia has a population of more than half a billion, yet its »

Marketing Management
Text And Cases »

The Chinese Tao Of Business
How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top execu... »

Marketing Management
An Asian Perspective »

The New Asian Emperors
Showing how and why overseas Chinese companies are achieving dominance in the Asia Pacific, the text takes a look at their continuing role of creating some o... »